Authors Pride Hughes Kapoor believe that success is measured not only by the grade you receive in...
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Gain the understanding you need to think and act like a marketer the most current principles of m...
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Gain the understanding of business to become a better employee, more informed consumer and even a...
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles...
Gain an understanding of today's marketing principles with Pride Ferrell's engaging MARKETING. De...
The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the late...
Students save money when purchasing bundled products. This bundle contains a loose-leaf version o...