This book offers a comprehensive guide to political campaign communication using functional theor...

Dieser Klassiker sollte in keiner Horror-Bibliothek fehlen!Während einer stürmischen Regennacht i...

Mass communication theories were largely built when we had mass media audiences. The number of te...

This book offers content analyses of the 2016 presidential candidate campaign messages from the p...

Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 ...

This book explores the ways in which political parties in contemporary parliamentary democracies,...

Recent rapid globalisation of manufacturing industries leads to a drive and thirst for rapid adva...

Frontmatter -- Contents -- Preface -- I. THE STUDY OF ARGUMENTATION -- Introduction: the Study of...

Bush versus Kerry analyzes the 2004 presidential campaign using the functional theory of politica...

This book explores the ways in which political parties, in contemporary parliamentary democracies...

Recent rapid globalisation of manufacturing industries leads to a drive and thirst for rapid adva...

Benoit provides a comprehensive analysis of presidential television spots from every campaign tha...