For courses in international business.This ISBN is for the bound textbook, which students can ren...

A modern approach to international business

This volume is devoted to those areas that can advance our understanding of international busines...

This series presents essays on topics in international marketing. Both theoretical conceptual and...

This volume is devoted to those areas that can advance our understanding of international busines...

Features essays in marketing and international business. This book illustrates how individual res...

China and India have in recent years seen a change in leadership, with each wanting to make an im...

Written by leading scholars, this new third edition provides readers with a comprehensive and aut...

Presents a collection of papers which are the results of research undertaken by a group of schola...

Presents examples of a range of marketing research that is being carried out by marketing academi...

Analyses different aspects of relations between exporters and their middlemen: selection and gove...

As the first international convention focused on stimulating trade through policy actions, the In...