Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind...

Cracking the Generics Code unravels the mystery of the DNA for success in the international gener...

Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first...

The pharmaceutical world is not flat. Only three regions - (North America, Western Europe and Jap...

Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new a...

The empowered patients, new-age technologies such as artificial intelligence (AI), machine learni...

Despite its great contribution to improving the health and well-being of people and saving countl...

A to Z of Pharmaceutical Marketing -Worlds First and Only Encyclopedia, Volume 2

Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Zof Pharmaceutical Marketing, th...

Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book t...