This book will present and highlight a broad view of digital currency in the era of globalization...

The Routledge Handbook of Identity and Consumption introduces the reader to state-of-the-art rese...

How is qualitative marketing and consumer research conducted today? - What is rigorous research i...

Consumer Culture Theory

This volume covers such topics as varieties in governance reform and political constraint and pol...

'Consumer Culture Theory'.

Presents consumer research across both positivist and interpretivist methods. This title deals wi...

This volume presents papers that cover a wide gamut including immigrant consumption experiences, ...

Using some of the latest qualitative research tools, this volume highlights insights about consum...

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative...

Presents a range of consumer behavior research using both quantitative and qualitative research m...

This book critically examines marketization: a phenomenon by which market processes are instituti...