Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approac...

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and stude...

The author's step-by-step approach to campaign design dissects the creative process necessary to ...

This small, inexpensive text is an in-depth yet simply stated discussion on the business and stru...

This small, inexpensive text is an in-depth yet simply stated discussion on the business and stru...

Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offer...

Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approa...

Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approa...

The author's step-by-step approach to campaign design dissects the creative process necessary to ...

Conceived to give readers the principles and the tools to create successful advertisements in a v...