'Structured around Robert W. Palmatier's First Principles - all customers differ; all customers c...

'Structured around Robert W. Palmatier's First Principles - all customers differ; all customers c...

This book provides a synthesis of research perspectives on customer engagement through a collecti...

Each of the more than seven hundred entries in the dictionary contains a description of the histo...

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, of...

The concept of relationship marketing has been discussed among marketing academics and managers s...

This book provides a synthesis of research perspectives on customer engagement through a collecti...

Frontmatter -- TABLE OF CONTENTS -- LIST OF TABLES -- LIST OF SYMBOLS AND ABBREVIATIONS -- 1. INT...

provide[s] informative and entertaining browsing, depicting how filled our language is with sport...

**Winner of the 2021 Leonard L. Berry Marketing Book Award from the American Marketing Associatio...

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that ...

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a c...