This book explores the potential of Artificial Intelligence (AI) to transform public relations an...

This book explores the potential of Artificial Intelligence (AI) to transform public relations an...

With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An I...

Updated to reflect the latest technological innovations and challenges, the fourth edition of Soc...

Trump Tweets, the World Reacts: Understanding What Is Relevant and Why illustrates and articulate...

Updated to reflect the latest technological innovations and challenges, the fourth edition of Soc...

In this book established researchers draw on a range of theoretical and empirical perspectives to...

A Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advic...

Explores how Gen Z is a generation to be admired and celebrated for their superhero qualities.Fro...

A remarkable exploration of Wonder Woman's creation, mysterious identity, and evolution-and her e...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles stra...

Drawing on a range of theoretical and empirical perspectives, this volume examines the roles stra...