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  1. Handbook of Research on Transmedia Storytelling and Narrative Strategies Handbook of Research on Transmedia Storytelling and Narrative Strategies

    Handbook of Research on Transmedia Storytelling and Narrative Strategies

    Recep Y¿lmaz
    Information Science Reference
    18.05.2018

    Transmedia storytelling is defined as a process where integral elements of fiction get dispersed ...

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    279,00 €
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  2. Handbook of Research on Effective Advertising Strategies in the Social Media Age Handbook of Research on Effective Advertising Strategies in the Social Media Age

    Handbook of Research on Effective Advertising Strategies in the Social Media Age

    Nurdan Öncel Ta¿k¿ran
    Business Science Reference
    08.04.2015

    Social media pervades people's awareness and everyday lives while also influencing societal and c...

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    356,90 €
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  3. Narrative Advertising Models and Conceptualization in the Digital Age Narrative Advertising Models and Conceptualization in the Digital Age

    Narrative Advertising Models and Conceptualization in the Digital Age

    Recep Y¿lmaz
    Business Science Reference
    20.01.2017

    The ubiquity of technology in modern society has opened new opportunities for businesses to emplo...

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    231,60 €
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  4. Narrative Theory and Therapy in the Post-Truth Era Narrative Theory and Therapy in the Post-Truth Era

    Narrative Theory and Therapy in the Post-Truth Era

    Recep Y¿lmaz
    Information Science Reference
    20.05.2022

    Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mech...

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    207,70 €
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  5. Narrative Theory and Therapy in the Post-Truth Era Narrative Theory and Therapy in the Post-Truth Era

    Narrative Theory and Therapy in the Post-Truth Era

    Recep Y¿lmaz
    Information Science Reference
    20.05.2022

    Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mech...

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    267,90 €
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