Business Strategies and Ethical Challenges in the Digital Ecosystem acts as a forum for examining...

Place branding as a field of research is still in a state of infancy. This book seeks to address ...

Delving into the rapidly developing field of dual marketing, investigating the strategic alliance...

A sustainable brand should integrate environmental, social, economic and issues into its business...

Place branding as a field of research is still in a state of infancy. This book seeks to address ...

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between ...

Brands - corporate, products, service - today are collectively defined by their customers, derivi...

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplina...

Technological advances, alongside increasing globalisation and growing awareness of socio-cultura...

This book investigates and explores the impact of digital transformation on building corporate br...

Researching and Analysing Business provides an accessible and practical guide to various data col...

This insightful book explores contemporary consumer behaviour and marketing practices.