Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...

As retailers have become more powerful and global, they have increasingly focused on their own br...

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession los...

Brand Breakout sets out a plan for emerging market brands to succeed in international markets and...

When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - co...

Do your salespeople feel under extreme pressure to retain accounts or gain new business at any co...

Thanks to its ability to innovate, the developed world will always have a distinct advantage over...

Nanotechnology has progressed to the point where it can mimic natural systems such as porous memb...

By examining these two companies and their business models in depth, Professor Nirmalya Kumar elu...

Thinking Smart

This book includes research papers presented at the International Conference on Data Science and ...