This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with edu...

For undergraduate and graduate courses in marketing research. An applied and practical marketing ...

Noted authors discuss how and why consumers identify with and become attached to brands and the c...

This book provides current, comprehensive, state-of-the-art articles in review of marketing resea...

'The Review of Marketing Research' series provides current, state-of-the-art articles by the mark...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

Review of Marketing Research is a publication covering the important areas of marketing research ...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

God has a unique calling for every individual that fits His special plan and purpose for your lif...

'The Review of Marketing Research' annual series provides current, state-of-the-art articles by t...

The Review of Marketing Research annual series provides current, state-of-the-art articles by the...