This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with edu...

For undergraduate and graduate courses in marketing research. An applied and practical marketing ...

Noted authors discuss how and why consumers identify with and become attached to brands and the c...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

It has been our endeavour to bring out an abridged version of relationship of serum ADA levels in...

Review of Marketing Research is a publication covering the important areas of marketing research ...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

God has a unique calling for every individual that fits His special plan and purpose for your lif...

Using some of the latest qualitative research tools, this volume highlights insights about consum...

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, o...

This special issue of Review of Marketing Research is unique in that it contains chapters by mark...