For undergraduate and graduate courses in marketing research. An applied and practical marketing ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with edu...

Noted authors discuss how and why consumers identify with and become attached to brands and the c...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to p...

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Review of Marketing Research is a publication covering the important areas of marketing research ...

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a...

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual...

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Using some of the latest qualitative research tools, this volume highlights insights about consum...

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, o...

This special issue of Review of Marketing Research is unique in that it contains chapters by mark...