Organizational Identity presents the classic works on organizational identity alongside more curr...
This book challenges current beliefs about organizational identity, reputation, and branding. It ...
Praise for Taking Brand Initiative 'In today's media-saturated society, only those who forcefully...
The only textbook to use a three-perspective framework to explain, explore, and evaluate organiza...
Most of us recognize that organizations are everywhere. You meet them on every street corner in t...
The Three Faces of Leadership takes readers inside the minds of CEOs who have been celebrated by ...
The Three Faces of Leadership takes readers inside the minds of CEOs who have been celebrated by ...
Organizational Identity presents the classic works on organizational identity alongside more curr...