The Routledge Companion to Marketing History is the first collection of readings that surveys the...

Introduces students to the language, ideas, and concepts that are used frequently in Critical Man...

The study and teaching of marketing as a university subject is generally understood to have origi...

Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies ex...

The Routledge Companion to Critical Marketing brings together the latest research in Critical Mar...

The importance of philosophy for developing marketing and consumer theory is a key area of intere...

The macro side of marketing takes the subject beyond the realm of commerce and into the wider soc...

The Routledge Companion to Marketing History is the first collection of readings that surveys the...

This four-volume collection is the only detailed survey of business-to-business marketing literat...

This new major work by Sage performs the vital task of collecting together those articles that ha...

This book analyses the influence of the German Historical School on institutional economists who ...

This major reference collection, Critical Marketing Studies, directs its attention to highlightin...