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What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a ...

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Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and deve...

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Mark...

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This helpful text clearly sets out the very best, state-of-the-art strategies in key account mana...

While many organizations understand the importance of having a clearly defined value proposition ...

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The ultimate test of marketing investment, and indeed any investment, is whether it creates value...