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  1. Case Studies on Social Marketing Case Studies on Social Marketing

    Case Studies on Social Marketing

    Helena M. Alves
    Springer International Publishing
    07.03.2019

    Social marketing has become an indispensable tool for all types of organizations worldwide. This ...

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    74,89 €
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  2. Cause-Related Marketing Cause-Related Marketing

    Cause-Related Marketing

    M. Mercedes Galan-Ladero
    Springer International Publishing
    28.03.2021

    This textbook uses a case study approach to present a variety of cause-related marketing campaign...

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    Unser bisheriger Preis:ORGPRICE: 128,39 €

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  3. Applied Social Marketing and Quality of Life Applied Social Marketing and Quality of Life

    Applied Social Marketing and Quality of Life

    Reynaldo G. Rivera
    Springer International Publishing
    03.12.2021

    This book discusses how various social marketing campaigns have taken up and had an impact on imp...

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    160,49 €
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  4. Cause-Related Marketing Cause-Related Marketing

    Cause-Related Marketing

    M. Mercedes Galan-Ladero
    Springer International Publishing
    29.03.2022

    This textbook uses a case study approach to present a variety of cause-related marketing campaign...

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    Unser bisheriger Preis:ORGPRICE: 90,94 €

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  5. Social Marketing and Sustainable Development Goals (SDGs) Social Marketing and Sustainable Development Goals (SDGs)

    Social Marketing and Sustainable Development Goals (SDGs)

    Helena M. Alves
    Springer International Publishing
    25.05.2023

    This book presents high-quality cases on different social marketing campaigns that have been deve...

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    128,39 €
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  6. Responsible Consumption and Sustainability Responsible Consumption and Sustainability

    Responsible Consumption and Sustainability

    Enrique Carlos Bianchi
    Springer International Publishing
    12.07.2023

    This book presents high-quality cases on the actions carried out by companies to minimize the soc...

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    80,24 €
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  7. Responsible Consumption and Sustainability Responsible Consumption and Sustainability

    Responsible Consumption and Sustainability

    Enrique Carlos Bianchi
    Springer International Publishing
    12.07.2024

    This book presents high-quality cases on the actions carried out by companies to minimize the soc...

    Taschenbuch
    58,84 €
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