The growing complexity and importance of sports and event marketing has pushed scholars and pract...

With chapters written by experts in their field, this volume advances the understanding of theory...

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference...

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the un...

Bringing together a diverse set of contributors from different counties, this book advances the u...

Social values are central to people's lives, guiding behaviors, and judgments, and defining who w...

Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. M...

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts u...

This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psycholog...

With chapters written by experts in their field, this volume advances the understanding of theory...

This book examines the concept of lifestyle from an integrated, applied psychological perspective...