This Second Edition remains the only book to discuss both theory and application of qualitative r...

This book will help small business owners and marketers feel comfortable using social media to pr...

Presenting a range of perspectives on advertising in a global society, this Second Edition of Con...

This book provides simple explanations of advertising media sources and calculations along with r...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

Advertising Media Planning blends the latest methods for digital communication and an understandi...

Meet Clovis, a girl who likes to keep her room 'carelessly organized' and always full of clutter....

This book blends the latest methods for digital communication and an understanding of the global ...

This edited collection presents cutting edge research into the topic of green messages and subseq...

'This is an important book for those contemplating entering the advertising field as professional...

This edited collection presents cutting edge research into the topic of green messages and subseq...