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  1. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Francisco J. Martínez-López
    Springer International Publishing, Springer International Publishing
    01.05.2019

    The 2019 International Conference on National Brand & Private Label Marketing is a unique academi...

    Taschenbuch
    106,99 €
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  2. National Brands and Private Labels in Retailing National Brands and Private Labels in Retailing

    National Brands and Private Labels in Retailing

    Juan Carlos Gázquez-Abad
    Springer International Publishing, Springer International Publishing
    26.06.2014

    This book presents latest findings on brand marketing in retail. In times of economic downturn a ...

    Taschenbuch
    106,99 €
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  3. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Francisco J. Martínez-López
    Springer International Publishing, Springer International Publishing
    30.05.2018

    This book presents the latest research on national brand and private label marketing - in a colle...

    Taschenbuch
    106,99 €
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  4. Demand heterogeneity and interbrand competition Demand heterogeneity and interbrand competition

    Demand heterogeneity and interbrand competition

    Juan Carlos Gázquez-Abad
    VDM Verlag Dr. Müller

    Consumers'' decisions are actually becoming more complicated. Consumers are not homogeneous; they...

    Taschenbuch
    79,00 €
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  5. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Francisco J. Martínez-López
    Springer International Publishing, Springer International Publishing
    12.06.2015

    This book presents the latest research and recent studies in the field of national brand and priv...

    Taschenbuch
    106,99 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  6. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Francisco J. Martínez-López
    Springer International Publishing, Springer International Publishing
    23.06.2017

    This book presents the latest research on national brand and private label marketing - a collecti...

    Taschenbuch
    106,99 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  7. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Francisco J. Martínez-López
    Springer International Publishing, Springer International Publishing
    07.06.2016

    This book presents the latest research on national brand and private label marketing, in the form...

    Taschenbuch
    106,99 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  8. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Francisco J. Martinez-Lopez
    Springer International Publishing, Springer International Publishing
    14.05.2020

    This proceedings volume highlights the latest research presented at the 7th International Confere...

    Taschenbuch
    149,79 €
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  9. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Juan Carlos Gázquez-Abad
    Springer International Publishing
    17.05.2021

    This proceedings volume highlights the latest research presented at the 8th International Confere...

    Gebunden
    160,49 €
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  10. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Francisco J. Martínez-López
    Springer International Publishing
    28.05.2022

    This proceedings volume highlights the latest research presented at the 9th International Confere...

    Gebunden
    160,49 €
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    Alle Preise inkl. MwSt | Versandkostenfrei
  11. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Juan Carlos Gázquez-Abad
    Springer International Publishing, Springer International Publishing
    17.05.2022

    This proceedings volume highlights the latest research presented at the 8th International Confere...

    Taschenbuch
    160,49 €
    Print on Demand
    Alle Preise inkl. MwSt | Versandkostenfrei
  12. Advances in National Brand and Private Label Marketing Advances in National Brand and Private Label Marketing

    Advances in National Brand and Private Label Marketing

    Juan Carlos Gázquez-Abad
    Springer Nature Switzerland
    20.05.2023

    The 2023 International Conference on National Brand & Private Label Marketing is a unique academi...

    Gebunden
    171,19 €
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