Die Partial Least Squares Strukturgleichungsmodellierung (PLS-SEM) hat sich in der wirtschafts- u...

For over 30 years, this text has provided students with the information they need to understand a...

Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for a...

The starting point in learning marketing analytics is to understand the marketing problem. The se...

The starting point in learning marketing analytics is to understand the marketing problem. The se...

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at univ...

The second edition of Sales Force Management prepares students for professional success in the fi...

Essentials of Marketing Research uses an application-oriented approach to equip students with too...

The starting point in learning marketing analytics is to understand the marketing problem.¿ The s...