It is the adventures and misadventures of Dr. Pine's father during the baby boomer era including ...

In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ -omy. To set yo...

'With a new preface by the authors'--Jacket.

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about c...

A collection of ten articles that chronicle the evolution of business competition from mass marke...

Learn the methodology, skills, techniques, tools and applications of Linguistic Anthropology with...

In The Age of Experiences, Benjamin Kline Hunnicutt examines how the advance of happiness science...

The workbook reader provides classic and contemporary exercises and readings as well as informati...

Do You Want to Keep Your Customers Forever?

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe...

This classic article shows how to make mass customization and efficient and personal marketing wo...

Future economic growth lies in the value of experiences and transformations--good and services ar...