The Luxury Strategy has established itself as the definitive work that sets the record straight o...

Presenting some of the most significant researchon the modern understanding of luxury, this edite...

Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these b...

Rumors may be the oldest medium of mass communication of information or ideas. Even before there ...

Presenting some of the most significant researchon the modern understanding of luxury, this edite...

Les remarques à l'épreuve de la pratique: Identifier et analyser les dérives et les erreurs coura...

Rumors may be the oldest medium of mass communication of information or ideas

Les marques Capital de l'entreprise

Ré-inventer les marques: La fin des marques telles que nous les connaissons

Luxe: Nouveaux challenges, nouveaux challengers

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, Th...

In an industry where rarity and exclusivity are keys to success, business growth can be both posi...