The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shar...

As in many other sectors, in agribusiness major changes aretaking place. On the demand side, cons...

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emer...

As in many other sectors, in agribusiness major changes aretaking place. On the demand side, cons...

THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present da...

THIS BOOK TELLS the stories of twenty-five women, from the dawn of civilization to the present da...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shar...

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and...

Brand Breakout sets out a plan for emerging market brands to succeed in international markets and...

Time to Lead: Lessons for Today's Leaders from Bold Decisions That Changed History

As retailers have become more powerful and global, they have increasingly focused on their own br...