Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, an...

Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, an...

Vocational education and training (VET) are major stepping stones in the development journey of a...

Part of a series on 'Research in Marketing'.

Focuses on studies in the field of strategy in the marketing of information technologies. This bo...

In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-eme...

Part of a series of studies on research in marketing.

Part of a series of studies on research in marketing.

Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots dem...

This is the first volume, in a long-running series, on the subject of research in marketing.

In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-eme...

**Finalist for the 2022 Leonard L. Berry Marketing Book Award from the American Marketing Associa...