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  1. International Marketing Strategy: Analysis, Development and Implementation International Marketing Strategy: Analysis, Development and Implementation

    International Marketing Strategy: Analysis, Development and Implementation

    Alexandra Kenyon
    Cengage Learning EMEA
    24.01.2022

    Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have c...

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  2. The Official CIM Coursebook The Official CIM Coursebook

    The Official CIM Coursebook

    Isobel Doole
    Routledge
    22.07.2008

    'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning ou...

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    87,90 €
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  3. Intnl Market Strategy Reader Intnl Market Strategy Reader

    Intnl Market Strategy Reader

    Isoble Doole
    International Thomson Business Press
    10.03.2010

    This reader collects together key articles in international marketing, building on a four-part fr...

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    51,00 €
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  4. Strategic Marketing Decisions in Global Markets Strategic Marketing Decisions in Global Markets

    Strategic Marketing Decisions in Global Markets

    Isobel Doole
    Cengage Learning
    01.09.2004

    This groundbreaking text analyses the decisions within the overall planning process of strategy d...

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  5. The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009 The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009

    The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009

    Isobel Doole
    Taylor & Francis Ltd (Sales)
    31.01.2017

    'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning ou...

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    186,50 €
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