The book featured a then new-to-the-world approach called RDE, rule developing experimentation. U...

Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what dr...

Mind genomics is the next level of apprehension of human behavior. It seeks to comprehend what dr...

During the past thirty years, companies have recognized the consumer as the key driver for busine...

Concepts are critical for the development and marketing of products and services. They constitute...

This is probably the first book that describes and explains food development by operatively ident...

This book extends the analysis of perception of food qualities to the area of multivariate method...

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, estab...

The authors skillfully present different approaches to the same problem and even different ways t...

Women have an affinity with the brand of perfume they wear. Despite huge marketing budgets, estab...