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  1. Handbook of Research on Contemporary Consumerism Handbook of Research on Contemporary Consumerism

    Handbook of Research on Contemporary Consumerism

    Hans Ruediger Kaufmann
    Business Science Reference
    26.08.2019

    Societal marketing has gained widespread recognition in the marketing discipline both in academia...

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    335,60 €
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  2. Exploring the Power of Electronic Word-of-Mouth in the Services Industry Exploring the Power of Electronic Word-of-Mouth in the Services Industry

    Exploring the Power of Electronic Word-of-Mouth in the Services Industry

    Hans Ruediger Kaufmann
    Business Science Reference
    15.07.2019

    User opinions about service experiences have been extensively acknowledged to play a key role in ...

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    320,00 €
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  3. Handbook of Research on Consumerism in Business and Marketing Handbook of Research on Consumerism in Business and Marketing

    Handbook of Research on Consumerism in Business and Marketing

    Hans-Ruediger Kaufmann
    Business Science Reference
    14.04.2014

    The modern era of business has prompted an increased focus on the consumer and the responsibility...

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    396,10 €
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  4. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

    Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

    Hans Ruediger Kaufmann
    Business Science Reference
    06.01.2017

    In modern business practices, marketing dimensions are changing with new opportunities appearing ...

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    218,40 €
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  5. Customer-Centric Marketing Strategies Customer-Centric Marketing Strategies

    Customer-Centric Marketing Strategies

    Hans-Ruediger Kaufmann
    Business Science Reference
    17.09.2012

    As customer orientation continues to gain importance in the marketing field, there has been a gro...

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    198,00 €
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  6. Handbook of Research on Managing and Influencing Consumer Behavior Handbook of Research on Managing and Influencing Consumer Behavior

    Handbook of Research on Managing and Influencing Consumer Behavior

    Hans-Ruediger Kaufmann
    Business Science Reference
    07.01.2015

    In recent years, all types of businesses have increasingly focused on the importance of the relat...

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    376,40 €
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  7. Encouraging Participative Consumerism Through Evolutionary Digital Marketing Encouraging Participative Consumerism Through Evolutionary Digital Marketing

    Encouraging Participative Consumerism Through Evolutionary Digital Marketing

    Hans Ruediger Kaufmann
    Business Science Reference
    28.04.2017

    Technology has changed the buying and selling industry. Research of various consumer patterns can...

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    173,10 €
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  8. Exploring the Power of Electronic Word-of-Mouth in the Services Industry Exploring the Power of Electronic Word-of-Mouth in the Services Industry

    Exploring the Power of Electronic Word-of-Mouth in the Services Industry

    Hans Ruediger Kaufmann
    Business Science Reference
    15.07.2019

    'This book examines the importance and the effective utilization of eWOM content for the position...

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    235,40 €
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