Action, Abenteuer und atemberaubende Spannung - Eine Geschichte aus der reichen griechischen Myth...

Philip Kotlers Bestseller »Grundlagen des Marketing« zählt zu den weltweit erfolgreichsten Standa...

Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of ...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educa...

An engaging and practical introduction to marketing

Also available with MyLabï¿¿Marketing

This book is a study of a people and a place and various performances in a post-conflict milieu t...

Discover what makes a marketing campaign successful in this rapidly developing region through the...

The game of football has played a key role in shaping and cementing senses of national identity t...

This groundbreaking collection provides the first detailed social analysis of football within Afr...

What can the history of a nation's football reveal about that nation's wider political and socio-...

This ethnographic study of a mixed-occupancy housing estate near the centre of London refocuses t...