A broad introduction to qualitative research which understands that the digital world is diverse,...

Taking into consideration the global financial crisis, the current challenges of competition and ...

Green marketing has risen in prominence over recent years as corporations face calls to lower the...

This book explores the key players, challenges and policies affecting higher education in Africa....

Branding is an increasingly important part of business strategy for all types of businesses, incl...

Customer Centric Support Services in the Digital Age

This book is an introductory roadmap to the advertising process. Advertising is explored as a cre...

This book explores the key players, challenges and policies affecting higher education in Africa....

Literature on green marketing continues to gain traction in the sustainabilitydiscourse, focusing...

This book explores the challenges and precarity of higher education post-pandemic, explicitly foc...

This book offers theoretical and practical insights into the marketing of higher education in Afr...

Strategic Marketing of Higher Education in Africa explores higher education marketing themes alon...