This casebook provides students and academics in business management and marketing with a collect...

Muslim consumers represent an untapped and viable market segment, but to date there has been very...

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dear...

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dear...

Of interest to both academics and practitioners who assist in making Shariah-centric strategies, ...

This casebook provides students and academics in business management and marketing with a collect...

Environment and social responsibility are paramount for any modern business strategy, and the fie...

There is an increasing interest in emerging markets because of the higher economic growth rates c...

Environment and social responsibility are paramount for any modern business strategy, and the fie...