A leading Professor of Retail Marketing presents 5 new frames through which students and practiti...

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual...

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual...

A leading Professor of Retail Marketing presents 5 new frames through which students and practiti...

As the way shoppers' purchasing habits change due to influences such as mobile devices and the in...

Includes bibliographical references and index.

Marketing was designed to show today's social and digital students how marketing adds value and h...

Grewal Levy was designed for today's changing student population. It has a strong emphasis on exp...

Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed ...

Includes bibliographical references and indexes.