A leading Professor of Retail Marketing presents 5 new frames through which students and practiti...

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual...

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual...

A leading Professor of Retail Marketing presents 5 new frames through which students and practiti...

As the way shoppers' purchasing habits change due to influences such as mobile devices and the in...

Marketing was designed to show today's social and digital students how marketing adds value and h...

Includes bibliographical references and indexes.

Grewal Levy was designed for today's changing student population. It has a strong emphasis on exp...

M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven through...

Includes bibliographical references and index.