Was the 1959 UK General Election the first television election? Could television be used to creat...

The action theoretical approach has already proved its value as a framework for communication res...

First published in 1985. At a time when much attention is directed to the immense technical power...

`The book is essentially for a student of mass communication or may be of interest to the communi...

'What a magnificent invitation to the field of media and communication - full of lively debate an...

Presents the main existing models of the mass communications process which have been developed du...

The SAGE Handbook of Media Studies provides a state-of-the-art overview of media research and exa...

This exciting collection of papers represents some of the finest communications research publishe...

McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements d...

Important and recommended for good communications collections - this will be widely used and wide...

`The book is essentially for a student of mass communication or may be of interest to the communi...

The action theoretical approach has already proved its value as a framework for communication res...