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05.05.2015Noted authors discuss how and why consumers identify with and become attached to brands and the c...
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Brand Attachment provides a theoretical construct about the factors that underlie strong brand re...
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01.01.2017
The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and a...
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03.10.2016
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and co...
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27.06.2023
Hoyer MacInnis Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psycho...
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19.03.2024
'Two of the world's leading experts on branding provide a strategic perspective on brand benefit ...
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