A founding father of modern advertising discusses the lure of telling a story, use of headlines a...

David Ogilvy said of Scientific Advertising, 'Nobody should be allowed to have anything to do wit...

2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Opt...

In this groundbreaking 1923 work, written after he retired as president and chairman of one of th...

Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la r...

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service -...

Claude Hopkins, the father of modern advertising techniques, believed that 'Advertising is salesm...

This book is not written as a personal history, but as a business story. I have tried to avoid tr...

The legendary Claude C Hopkins wrote 'Scientific Advertising', his classic on the art of advertis...

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers. He believed advertising ...

The time has come when advertising has in some hands reached the status of a science. It is based...

The Western student is apt to be somewhat confused in his ideas regarding the Yogis and their phi...