Marketing Dynamics provides a comprehensive framework to learn about the concepts of marketing, i...
In this new edition, students are introduced to the principles of marketing, focusing on the 4Ps ...
Designed to help students review content, apply knowledge, and develop critical-thinking skills. ...
Principles of Business, Marketing, and Finance is a contemporary text that presents the business ...
Principles of Business, Marketing, and Finance offers pedagogical tools and hands-on activities t...
This workbook is designed for use with Math for Financial Literacy. Using this workbook will rein...
This workbook is designed for use with the Principles of Business, Marketing, and Finance textboo...
Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four ...