For over 30 years, this text has provided students with the information they need to understand a...
This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his ...
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Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new firs...
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a con...
The second edition of Sales Force Management prepares students for professional success in the fi...
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Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake mark...
Business Research Methods covers all the stages in undertaking research using a clear, structured...