This book examines the representation, impact, and issues relating to the control and regulation ...

Children and Television Consumption in the Digital Era provides a comprehensive analysis of conte...

In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demogra...

This book provides an up-to-date and comprehensive review and critique of the scientific evidence...

The children's and teenagers' market has become increasingly significant as young people have bec...

Television is often accused of showing too much violence. However, it is rare that anyone stops t...

Originally published in 1989, this is a unique reference source to the social attitudes of Britis...

Although it has become popular to blame the media for extolling unrealistic female body images, l...

Psychographics have been developed in the field of market research as a way to relate consumer be...

This book explores the different factors that can influence a new movie's prospects at the box of...

This book reports findings from a major, multidisciplinary study of the impact of broadcast telev...

This book explores the different factors that can influence a new movie's prospects at the box of...