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  1. 16.12.2016

    Case Study Research reviews and applies the best literature on case study methods from several di...

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    126,90 €
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  2. 08.07.2015

    Marketing Places and Spaces brings context to the forefront for advancing theory and management s...

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    202,90 €
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  3. 22.02.2005

    What does it take to craft and maintain successful radical NPD programs? This book explains why b...

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    262,00 €
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  4. 31.07.2014

    Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a ...

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    192,30 €
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  5. 01.11.2008

    Advances theory and offers tools for measuring value dimensions and strength. This work focuses o...

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    173,80 €
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  6. 25.07.2008

    Presents answers to the following questions: how do tourists go about seeking high novelty and ye...

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    166,60 €
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  7. 30.05.1996

    To understand international joint ventures (IJV) creation and management one has to know how cros...

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    105,60 €
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  8. 16.01.1998

    Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigg...

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    161,00 €
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  9. 20.12.2000

    Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for impr...

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    230,10 €
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  10. 26.11.2019

    This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. ...

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    106,99 €
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  11. 04.04.2012

    This book provides knowledge and skill-building training exercises in managing marketing decision...

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    246,20 €
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  12. 31.05.2018

    This book covers theory and practice of competency and incompetency training. 'Incompetency train...

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    106,99 €
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