Case Study Research reviews and applies the best literature on case study methods from several di...

Intended for marketing executives, new product service managers, and marketing research professio...

Marketing Places and Spaces brings context to the forefront for advancing theory and management s...

What does it take to craft and maintain successful radical NPD programs? This book explains why b...

Volume 9, Tourists' and Customers' Behaviors and Evaluations, describes the benefits of taking a ...

Advances theory and offers tools for measuring value dimensions and strength. This work focuses o...

Presents answers to the following questions: how do tourists go about seeking high novelty and ye...

To understand international joint ventures (IJV) creation and management one has to know how cros...

Aims to help increase knowledge, skills and insights into making effective decisions in the 'bigg...

Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for impr...

This volume advocates accurate case outcome prediction that does not rely on symmetric modeling. ...

This book provides knowledge and skill-building training exercises in managing marketing decision...