The growing complexity and importance of sports and event marketing has pushed scholars and pract...

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and adve...

The Darker Side of Social Media: Consumer Psychology and Mental Health takes a research-based, sc...

The Darker Side of Social Media takes a research-based approach to examining problematic issues a...

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

This book takes a consumer psychology perspective to online consumer behavior in the context of s...

First Published in 2011. Routledge is an imprint of Taylor & Francis, an informa company.

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising...

This book examines the complexities of unintended consequences of social media that often impact ...

This book examines the complexities of unintended consequences of social media that often impact ...