Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- D...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout-t...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

Das Buch vermittelt umfassendes, anwendungsorientiertes Wissen im Bereich Humangenetik. Aufgrund...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

This hands-on guide begins at the point many grant seekers can identify with - rejection. Part On...

The first book to deal with the problems of communicating to a skeptical public, Positioning desc...

Dünya Capinda Bestseller Marka Yaratmanin 22 Kurali, Pazarlamanin 22 Kurali ve Markalarin Evrimi ...

Everyone knows that building your product or service into a bona fide brand is the only way to st...

Marka konusunda yazilmis en basit ve en ise yarayan kitaplardan biri.Zaten marka dediginiz nedir ...

Pazarlama devrimini atesleyen kitapDünyaca ünlü pazarlama stratejistleri Al Ries ve Jack Trout, i...