The first book to deal with the problems of communicating to a skeptical, media-blitzed public, P...

Vorteile auf einen Blick- Wie man eine Dienstleistung oder ein Produkt nachhaltig positioniert- D...

There are laws of nature, so why shouldn't there be laws of marketing?As Al Ries and Jack Trout-t...

``A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.''--...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonu...

Das Buch vermittelt umfassendes, anwendungsorientiertes Wissen im Bereich Humangenetik. Aufgrund...

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book...

This hands-on guide begins at the point many grant seekers can identify with - rejection. Part On...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new e...

The first book to deal with the problems of communicating to a skeptical public, Positioning desc...

Dünya Capinda Bestseller Marka Yaratmanin 22 Kurali, Pazarlamanin 22 Kurali ve Markalarin Evrimi ...

Everyone knows that building your product or service into a bona fide brand is the only way to st...